There is also a chance that the company could use the metaverse to find out how popular its future products will be or even let the top players work with Nike to make their own products.Īs a result, Nikeland has received over 21 million visitors and has nearly 118,000 gamers as favorites.
In the long term, Nike looks forward to hosting in-game versions of global sporting events such as online soccer and basketball matches. Nike plans to keep building its own virtual world in the future by adding new features and functions that make using the metaverse more fun and interesting. Initially, the company aimed to bring sports and gaming together inside their Roblox world. Nike fans can now get together, create, compete, and share experiences, play mini-games, as well as create their own, using the interactive items available in the virtual space. NikelandĪ prominent example of integrating trademarks into the metaverse of Roblox is Nikeland by Nike. Let’s take a glance at the recent cases where companies implemented Roblox as part of their marketing strategy. Since anyone can make their own world on the platform, companies can use it to promote their business, get the word out about the metaverse trend, and add certain features for a younger audience. Yet, many companies saw that as a potential channel to connect with their young audience.
It is important to mention the influence of the pandemic on such fast value growth.Īs we know, Roblox’s main audiences are teenagers and young adults (Gen Z) and the younger generation (Generation Alpha). Just a year ago, it was worth $4 billion. The Roblox Gambit is valued at $30 billion. Roblox games create a $100 million business for more than 2 million developers worldwide. Still, Roblox is often called a precursor to the metaverse because it has a lot in common with this technology. The question of whether Roblox can be considered as a metaverse is still open. Roblox has been around since 2004, but it has only recently become popular because of the metaverse trend.
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